How to Pivot Your Business in Times of Crisis, with Duane Carey

April 7, 2021

Episode 8:

Duane Carey explains how to pivot your business during a pandemic so you can stop surviving and start thriving. Hear insights about:

  • Duane’s role as the owner and lead strategist of IMPACT Marketing & Public Relations
  • How IMPACT pivoted during the pandemic, and what that looks like today
  • Why Duane chose to take an aggressive stance on gaining market share and talent share during the pandemic
  • How to find opportunities amidst the chaos by getting in front of your clients and providing value
  • What Duane’s team has done to transition into the remote workforce
  • The most important financial lesson Duane has learned as an agency owner

How to Pivot Your Business During COVID

Duane is the owner and lead strategist of IMPACT Marketing & Public Relations, a 16-year old, Maryland-based, digital marketing company with clients from California to India. IMPACT is a national leader in digital marketing for the pet care industry, which includes pet boarding/daycare/grooming/training, veterinary services, and nutritional supplements. In this episode of the Progressive Agency podcast, Duane joins us to share his journey and explain how to pivot your business during a pandemic so you can stop surviving and start thriving.

Pivot and Double Down

During the pandemic, Duane’s agency pivoted to keep its momentum while the global economy came to a screeching halt. IMPACT established itself in the public health sphere, providing marketing and PR strategies for contact tracing, flu vaccines, and many other talking points that continue to overwhelm public health offices to this day. In addition, Duane and his team doubled-down on their core offerings, providing content creation and digital strategy driven by analytics and economic indicators. These are just a couple of examples Duane recommends for how to pivot your business in times of crisis.

Get Aggressive

If you are a relatively healthy company right now, it is time to take an aggressive stance and gobble up your share of the market and talent pool. Clients are moving around, nepotistic ties are being severed by lay-offs, and tons of new opportunities are springing up. This is the time to put yourself in front of your prospects and clients and be a resource to help them navigate through the pandemic. If you want to learn more about how to pivot your business to build momentum in the midst of a pandemic, Duane’s episode is a great resource. As always, please visit me at www.theprogressivedentist.com for more informative, money-saving podcast episodes like this one.

How to Pivot Your Business

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About Duane Carey:

Duane is the owner and lead strategist of IMPACT Marketing & Public Relations, a 16-year old, Maryland-based, digital marketing company with clients from California to India. IMPACT is a national leader in digital marketing for the pet care industry, which includes pet boarding/daycare/grooming/training, veterinary services, and nutritional supplements.

Duane holds an MBA in Corporate Finance from Johns Hopkins University. He’s an avid football fan (Ohio State Buckeyes and Baltimore Ravens) and enjoys cooking and spending time with his wife and three high-schoolers.

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