Articles & Resources

Embark on a financial adventure with Craig Cody & Company's educational blog articles! It's more than just tax talk; it's a journey of discovery for agency owners eager to transform their financial strategies.

From boosting tax confidence to revealing the superpowers of a proactive CPA, our articles guide you through the financial wilderness, turning complex numbers into steps toward your business success.

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The Benefits of Outsourcing Agency Finances

 

Financial operations are critical to agency success, yet they often consume valuable time and resources. Many agency leaders find themselves weighing the pros and cons of handling finances in-house versus Read more

Invoicing Made Easy with Bill.com

Managing agency finances efficiently is a crucial part of running the business, but it can eat up a lot of time and energy from your team that can better be used … Read more

What Agency Owners Need to Know About Beneficial Ownership Information Reporting Exemptions

The Corporate Transparency Act (CTA) has introduced new reporting requirements for businesses in the United States. While many small- to mid-sized companies are required to file Beneficial Ownership Information Read more

Understanding Beneficial Ownership Information for the Corporate Transparency Act

The Corporate Transparency Act (CTA) has introduced new reporting requirements for businesses in the United States as of January 1, 2024. At the heart of this legislation is the Beneficial Ownership Read more

Nailing Your Niche at Any Speaking Engagement

The Tip of the Iceberg

Securing a speaking engagement at a conference, trade show, or other industry event is just the tip of the iceberg. It’s not an easy accomplishment, so Read more

The Three-Step Approach to Maximize Your Public Speaking Opportunities

The Benefits of Speaking Opportunities

Speaking engagements can be powerful tools for building your personal brand, establishing thought leadership, and most importantly — attracting new clients. 

However, simply showing up and Read more

Optimize Profitability Without Cutting Overhead

Profitability can seem like an elusive target for agencies. Many agency owners find themselves constantly juggling numbers, trying to cut costs, and increase revenue. But what if the secret to sustainable … Read more

A Framework For Measuring Agency Profitability

Accurate Profitability Measurement for Agency Owners

Understanding profitability is crucial for agency owners. However, many agencies struggle to accurately measure and interpret their financial data. In a recent episode of The Read more

Weaving Brand Strategy Into the Fabric of Your Business

Having a strong brand strategy is crucial. However, the real challenge lies in implementing it effectively throughout your organization. Without a clear path forward for how you’ll use your new branding, … Read more

Your Brand Identity is More Than Just “Fluff”

Branding is often viewed as an abstract concept – a “fluffy” addition that’s nice to have but not essential. However, this idea couldn’t be further from the truth. Branding is a … Read more