Real Results From Your Marketing Spend

In a number of different capacities, Genevieve Poppe has been in the dental industry for over twenty years. She has done everything from chair-side assistance to treatment coordination and practice management. But now, after gleaning insights from every corner of the dental field, she takes her skills to dental practices all over the country, helping them build their empires and realize their visions. Whether it is a brand new startup, an acquisition, or an expansion, Ms. Poppe helps dentists implement systems that make the transition as seamless as possible. In the latest episode of the Progressive Dentist podcast, Genevieve discusses some of her best practices for dentists who are chasing the entrepreneurial dream.

Managing Inbound Leads

Marketing is an extremely common blindspot for dental practice owners because not all dentists have a handle on the actual lead conversion of their marketing spend. Dental practices spend a significant amount of money to generate inbound leads, but the marketing strategy stops when the telephone rings. The lowest-paid, least knowledgable team member is generally the first point of contact for new prospects, which is a problem if you’re trying to improve your close ratio. Since you work so hard to generate the leads, the last thing you want is to lose them on the first phone call. But there are a number of things you can do to get a better grip on your lead conversion.

Track Your Results

One thing you can do to get control of your lead conversion efforts is index the phone number you want people to call, and update your google tracking info with the same one. From there, you will be able to gather data on where those phone calls are coming from and determine the best tactics for increasing volume.  Then you can start tracking effectiveness in terms of how those calls are handled by each team member. The majority of these phone calls are not scheduled, so your team has to be prepared for any scenario the prospects might bring to the table. To learn more about what you can do to improve your dental practice’s marketing strategy, listen to the latest episode of the Progressive Dentist. As always, please visit me at www.theprogressivedentist.com for more informative podcast episodes with other remarkable business leaders.

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