Articles & Resources
Embark on a financial adventure with Craig Cody & Company's educational blog articles! It's more than just tax talk; it's a journey of discovery for agency owners eager to transform their financial strategies.
From boosting tax confidence to revealing the superpowers of a proactive CPA, our articles guide you through the financial wilderness, turning complex numbers into steps toward your business success.
Unlock the Secrets of Savvy Tax Strategies!
Why Thought Leadership and Client Loyalty Matter, with Susan Baier
Susan Baier is the Founder of Audience Audit Inc., which helps marketing agencies and thought leaders build ROI and reputation with research. She has been a marketing strategist for nearly 40 years. In her spare time (ha ha) she goes … Read more
How Financial Literacy Saves Thousands for Agency Owners, with Stephen Woessner
For over 25 years, Stephen Woessner has been in the trenches of agency new business strategy working alongside agencies and consultants — teaching them how to build their authority within the markets they serve, grow their audience, and fill their … Read more
Unlock Hidden Budget from Clients in 2024
Agencies aren’t pitching their clients new ideas often enough. Whether it’s out of fear of being too sales-y or worrying that your client doesn’t have more money to spend with you, both fears are often misplaced and … Read more
How You Can Up Your Tax Confidence as an Agency Owner
If You’re an Agency Owner, We Have Tips to Increase Your Confidence About Taxes
Running a marketing agency and being an agency owner comes with challenges — like managing taxes. Many people grapple with concerns about tax codes and benefits, … Read more
How Managing Money Is Different than a Financial Strategy
Get a Financial Strategy, Don’t Just Manage Your Money
Managing your finances is crucial to running a successful business — especially when you’re a marketing or advertising agency owner.
To better serve agency owners like you, we recently conducted an … Read more
Advertising Agency Concerns About Finances
Researching Advertising Agency Concerns
What advertising agency concerns do you have in running your business?
To better serve agencies, we recently conducted an attitudinal research study to find out how confident agency owners are with their financial skills, what they … Read more
How Agency Owners Think About CPAs and CPA Services for Small Businesses
Many marketing and advertising agency owners lack opportunities to save money on their taxes. Are you one of them? At Craig Cody and Company, Inc., our specialty is working with agency owners like you. Because we’re always looking for ways … Read more
Research Visualization
Save Money On Your Agency’s Taxes With An Accountant That Thinks Ahead
In this study, we explored the attitudes, perspectives, challenges, and goals of agency owners in managing the financial aspects of running their agencies and how they feel about … Read more
Agency Tax Research
Save Money On Your Agency’s Taxes With An Accountant That Thinks Ahead
Most agency owners want more communication more frequently with their accountant.
Many agency owners feel confident with managing money, but far fewer feel confident about taxes.
Many agency … Read more
Turning Intellectual Capital into Revenue, with Sharon Toerek
Sharon Toerek, Principal of Toerek Law, focuses her law practice on helping professionals in the advertising, marketing, and creative industries monetize their intellectual capital and manage the legal risks of their work. She joins me on the Progressive Agency podcast … Read more
