Testing the Waters with Strategic Partnerships, with Brian Gerstner

June 5, 2024

Episode 75:

Brian Gerstner is an agency leader who excels in providing white-label services to agencies around the globe. He has over 2 decades of experience in the industry and having partnered up with more than 50 agencies he knows what aligns with the requirements of clients. Brian ensures that he provides a commitment with an exceptional partnership that results in a win-win situation for all.

In this episode of The Progressive Agency Podcast, we’re chatting with Brian Gerstner, President of White Label IQ, to discuss how agencies can benefit from strategic partnerships.

Brian emphasizes the importance of finding a partner that communicates well, understands your agency’s needs, and can be trusted. He explains how partnerships allow agencies to scale and offer new services without the major upfront costs and risks of hiring in-house. Strategic partnerships provide agencies with more flexibility, talent access, and the ability to focus on their core strengths.

He also notes how the globalized workforce today means agencies can access top talent anywhere, rather than being limited to their local area when hiring employees. 

Join us to hear Brian’s insights into leveraging strategic partnerships to efficiently grow your agency.

What you will learn in this episode:

  • What agency owners should look for in strategic partnerships
  • Why communication is key in this type of relationship
  • How to leverage referrals to find strategic partnerships
  • How a strategic partnership can help in scaling your business
  • Why great talent is a must in order for agencies to stay competitive

Resources:

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