The Future of Digital Marketing and SEO with Corey Morris

July 24, 2024

Episode 79:

Corey is the owner and President/CEO of Voltage. He has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him recipient of the KCDMA 2019 Marketer of the Year award.

Corey’s first book titled The Digital Marketing Success Plan is available now on Amazon.

In this episode of The Progressive Agency Podcast, we welcome Corey Morris to share his thoughts on the rapidly changing world of digital marketing and SEO from the perspective of someone with nearly 20 years in the industry.

He emphasizes the critical importance of strategic planning in digital marketing to ensure ROI and avoid common pitfalls, such as misalignment between marketing efforts and business outcomes. He also shares the START framework that he developed, which proves a structured approach to digital marketing planning and execution.

We also touch on the impact of AI on digital marketing, the need for adaptability in marketing strategies, and ways to address trust issues some businesses may have with past digital marketing or agency experiences.

What you will learn in this episode:

  • The massive disruption of SEO in recent years
  • Why agency owners shouldn’t DIY their own digital marketing
  • The inspiration behind Corey’s book, The Digital Marketing Success Plan
  • Why having a digital marketing plan is so important for ROI
  • Getting over agency and digital marketing distrust
  • The START Framework
  • How AI impacts SEO and digital marketing
  • What to do after you put your digital marketing plan into place

Resources:

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