The #1 Marketing Tool to Attract Right-fit Clients, with Henry DeVries

Episode 69:

Henry DeVries is CEO and co-owner of Indie Books International Inc., an Oceanside, CA company he co-founded in 2014, publishing over 150 titles. He works with agency owners, business leaders, and strategic consultants who want to attract more high-paying clients by marketing with a book and a speech by publishing a book they are proud of.

In the last ten years, he has helped ghostwrite, edit, and co-author more than 300 business books, including his McGraw-Hill bestseller How to Close a Deal Like Warren Buffett now in five languages, including Chinese. He was formerly the careers columnist for the San Diego Union-Tribune. In 2024, he launched the news website He is personally the author or co-author of 20 marketing books, including Trusted Advisor Confidential, Bringing In the Business, Marketing With A Book For Agency Owners, Rainmaker Confidential, Self-Marketing Secrets, Marketing With a Book, Persuade With a Story, Defining You, Build Your Consulting Practice, and Client Attraction Chain Reaction.

Having a book is the #1 marketing tool, but it’s the starting line, not the finish line.

In this week’s episode, Henry DeVries shares his tried-and-true method for attracting high-paying, right-fit clients without having to do all the heavy lifting of traditional prospecting. His key to success is writing a book and giving it away for free — yes, for free.

Henry shares that when you position yourself as relentlessly helpful by openly sharing your expertise, it automatically sticks in a person’s mind that you’re the go-to person for that particular topic. Next time they need someone to help them with a problem, you already are in the back of their head, and they have tangible evidence to show you’re the right person for the job. 

Join us in this episode of the Progressive Agency Podcast to learn more about positioning yourself as a subject matter expert to attract right-fit clients by building trust upfront by sharing your knowledge openly with prospects and clients alike.

What you will learn in this episode:

  • What is authority marketing and how can it generate more income?
  • Writing a book is the starting line, not the finish line
  • The Magnificent 7 of promoting your book
  • Building trust by being relentlessly helpful
  • Getting your face out there to promote your book
  • The ROI of digital vs print books
  • Getting people to experience you as the author