Key KPIs and Strategies for Agencies Looking to Grow and Scale, with Kevin Hourigan

Episode 73:

Kevin Hourigan is the President and Co-Founder of Spinutech, an award-winning digital marketing agency with 160+ team members across the U.S. In that capacity, Kevin and his partners lead their team of digital experts to focus on growing his clients’ businesses.

 With an entrepreneurial technology background, Kevin is an accomplished communicator, strategist, and leader. He has spoken alongside brands including Google, Facebook, Carnival Cruise Lines, and General Motors, and presented the keynote at the U.S. Chamber of Commerce Small Business Summit. He has been recognized as Leader of the Year by The Tampa Chamber of Commerce; Technology Leader of the Year by the Tampa Bay Technology Forum; Marketer of the Year by Tampa Bay American Advertising Federation; and as “Ultimate CEO” by the Tampa Bay Business Journal.

In this episode of the Progressive Agency Podcast, I spoke with Kevin Hourigan, President and Co-Founder of Spinutech. Kevin shared his journey, starting from offering simple 3-page websites for $500 in 1996 to building a company with over 160 employees today.

Kevin takes us through some of the key lessons he’s learned throughout his career about scaling and growing a business. He emphasized the importance of having the right financial foundation and understanding the true health of your business. Kevin also highlighted the importance of tracking key performance indicators (KPIs) across various aspects of the business, from marketing and sales to delivery and collections.

Throughout our conversation, Kevin’s insights underscored the significance of finding the right balance between delighting clients, retaining top talent, and ensuring profitability. His experience serves as a valuable guide for agency owners seeking sustainable growth while maintaining a strong company culture.

What you will learn in this episode:

  • The financial lessons Kevin learned from the dot-com bubble
  • Knowing how to balance your budget in different stages of growth
  • Strategies for agencies looking to grow and scale their business
  • The key KPIs Spinutech tracks to ensure efficiency
  • The importance of trusting others — both clients and employees
  • Proactive tax planning as you grow your business