Podcasting to Grow Your Agency, with Tom Schwab
Episode 55:
This week on the Progressive Agency podcast, I welcome Tom Schwab to the show. He helps thought leaders (coaches, authors, speakers, consultants, and emerging brands) get featured on leading podcasts their ideal prospects are already listening to. During our conversation, Tom shares how having the right conversations with the right person could be life-changing for your life and business. Hear insights about:
- How guesting on podcasts can help bring your agency out of obscurity
- Why systems and data are essential pieces of modern marketing
- How does having a scalable system and platform impact the growth of your agency
- What are the benefits of hiring within the military spouse network
- Why forecasting is the most confusing part of business finances
Starting Conversations
Marketing at its heart is starting a conversation with someone who could be an ideal customer.
My guest this week on the Progressive Agency Podcast, Tom Schwab, helps start those conversations. He is the Founder/CEO of Interview Valet, where he helps thought leaders (coaches, authors, speakers, consultants, and emerging brands) get featured on leading podcasts their ideal prospects are already listening to.
Scalable Systems
Often, agency owners begin their business attempting to “Frankenstein” their systems together to make things work. While this can work in the short term, eventually it can prohibit your ability to grow smoothly. Unfortunately, switching systems can cause a huge mess for many agencies. During our conversation, Tom explains why you should begin your agency using systems and platforms that are scalable.
Un-tapped Markets
Hiring can be an agency’s greatest challenge, especially in today’s world. Tom shares his thoughts on how to approach hiring and replacing employees. He explains how he has utilized the un-tapped market of military spouses. Listen to the episode to learn more about how to make the right hiring decisions for your agency. Click here to listen:
How to Connect with Tom Schwab:
- Websites: https://interviewvalet.com/
- http://podcastbooktour.com/
- LinkedIn: linkedin.com/in/thomasmschwab
- Twitter: https://twitter.com/TMSchwab
About Tom Schwab:
Tom Schwab knows how to build an online business. He’s done it successfully several times, and now he helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.
The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also the Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.