Running a LinkedIn Ads Agency, with A.J. Wilcox

Episode 50:

This week on the Progressive Agency podcast, I welcome A.J. Wilcox to the show. He’s managed over $150M in ad spend as the Founder of, a LinkedIn Ads-specific ad agency. A.J. shares his productivity and business tips that have helped him start and scale his agency. Hear insights about:

  • Why delegating is the most important thing to learn as a business owner
  • How hiring an accounting firm allowed A.J. to be a better entrepreneur
  • What is the tool AutoHotKey and how to use it to save time and become more productive
  • Why data analysis is a crucial part of running LinkedIn ads
  • What is the most complex part of running business finances
  • How charging lower prices initially has helped him develop a successful business model

Proving Your Business Model

There are no other LinkedIn ad agencies managing as much spend as B2Linked.
My guest this week on the Progressive Agency Podcast is A.J. Wilcox. He’s managed over $150M in ad spend as the Founder of, a LinkedIn Ads-specific ad agency.

A.J. shares the unconventional way he started his agency, and how it helped him prove that his business model would be successful long-term. Listen to our conversation to hear his story and agency tips.

Sharing Your Expertise

Entrepreneurs are typically self-starters, who feel at ease handling tasks on their own. My guest, A.J. Wilcox explains that he felt most comfortable taking everything on and doing it all himself. Unfortunately, that method prevents businesses from growing beyond the owner. A.J. explains that all of the knowledge and expertise he had could not be shared without expanding his team. Listen as he explains the initial difficulties of hiring employees, and when he began to see the benefit.

More than Marketing

Most marketing agencies manage ads for their clients. Most of those agencies are filled with team members who studied marketing in college, or have been self-taught through the various sources found online today. During our conversation, A.J. explains that although he works as a marketer, he would have chosen not to study marketing in school if given the chance to go back. He shares the importance of data science as an ads manager, and why it’s difficult to learn data science on your own. Listen to the episode to learn more:

How to Connect with A.J. Wilcox:

About A.J. Wilcox:

AJ Wilcox is a LinkedIn Ads pro who founded, a LinkedIn Ads-specific ad agency, in 2014. He’s managed over $150M in spend on the platform, they’re official LinkedIn partners, he’s the host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He’s a ginger and triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast go-kart.