Marketing for Agencies, with Matt Plapp

Episode 29:

Marketing for agencies? If you want to stand out, don’t be afraid of big, bold, innovative ideas. Hear insights about:

  • How watching his father work as a professional sales trainer provided a sales background that has served Matt across his career
  • Matt shares the story of the first time he saw digital marketing convert people into customers, and why marketing for agencies can be a powerful way to grow
  • How Matt got the idea to create America’s Best Restaurants, as a way to connect diners with new restaurants they’ll love
  • How Matt’s business is expanding, and how he and his team repeatedly demonstrate the value of marketing
  • Why much of the secret to Matt’s career success has been about identifying opportunities that others have missed
  • Why spending big money and doing things differently has helped Matt differentiate his company from others in his space
  • How Matt and his team manage the big audacious projects they’re working on, and how they demonstrate their value to clients
  • What challenges Matt and his team at the agency face, and how they turn those challenges into opportunities for big wins
  • What key skills have served Matt most effectively across his career and in running his agency

Project Management Software for Agencies

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About Matt Plapp:

As the CEO of America’s Best Restaurants, Matt Plapp travels the country talking to restaurant owners about what’s working and what’s not.

Matt sees why they dislike marketing, because they don’t see if it works. Since 2008 Matt has been on a mission to help restaurants figure out how to see results from their marketing. It all comes down to getting the attention of your best customers MORE often. But in order to do that, you need to know who they are.