Mastering the Time Management Process in Project Management, with Jeff Eisenberg

April 21, 2021

Episode 10:

Jeff Eisenberg discusses the importance of the time management process in project management for agency leaders. Hear insights about:

  • Jeff’s journey into advertising and entrepreneurship
  • How to build a time management process in project management systems
  • The tools Jeff and his team use to run EVR more efficiently
  • Why agency owners should be running their agencies with data and metrics
  • The four categories of time that Jeff and his team track for measurement
  • What it takes to implement an effective time management strategy in your agency

The Time Management Process in Project Management

Jeff is President and CEO of EVR Advertising, a full-service agency located in Manchester, NH. EVR specializes in marketing services for hospitals in the northeast, Senior Living, and businesses residing in or doing business in the state of New Hampshire. Prior to acquiring the agency in 2010, Jeff spent many years in the professional sports industry, including with the Philadelphia Phillies, the Milwaukee Brewers, and the Buffalo Sabres. In this episode of the Progressive Agency podcast, Jeff joins us to share his journey and talk about the importance of the time management process in project management.

Running an Agency by the Numbers

EVR is an Agency Management Institute (AMI) agency and Jeff has been working with them since purchasing EVR in 2010. He believes that to run a successful agency, you have to surround yourself with people who are smart about the business aspect of advertising. This is where he learned to run his agency using data systems and processes that enable him to keep a finger on the pulse of everything that is happening under the EVR roof. In fact, Jeff and his team have been able to master the time management process in project management to meet the unique needs of their agency and its goals.

Track Your Time!

The importance of the time management process in project management is paramount to the success of any agency. Even with the right tools and software in place, it took Jeff two years to build a culture around time management and get a collective buy-in from his team. If time and activity is accurately being tracked in an agency, agency owners will have all of the data they need to make sound leadership decisions and grow the business. The more detailed you can get, the better. Jeff and his team break time management into 4 categories: billable hours, non-billable hours, biz dev, and professional development. As always, please visit me at www.theprogressivedentist.com for more informative, money-saving podcast episodes like this one.

Time Management Process in Project Management

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About Jeff Eisenberg:

Jeff is President and CEO of EVR Advertising, a full-service agency located in Manchester, NH. EVR specializes in marketing services for hospitals in the northeast, Senior Living and businesses residing in or doing business in the state of New Hampshire. Prior to acquiring the agency in 2010, Jeff spent many years in the professional sports industry, including with the Philadelphia Phillies, the Milwaukee Brewers and the Buffalo Sabres.

He arrived in New Hampshire in 2000, hired by the LA Kings to launch an American Hockey League team in a newly constructed arena. The Manchester Monarchs quickly became an iconic state-wide and industry brand, setting attendance records and winning numerous awards under his direction. He won the James Hendy Award as the AHL’s Executive of the Year in 2004 and was inducted into the NH Hockey Hall of Fame in 2010. All this in hockey from a kid who grew up in Tennessee worshipping baseball.

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